Africa is strengthening it’s demand for attention from the global village of investors and service providers alike. A growing middle class, increasing access to mobile phones and the internet, as well as a growing demand for branded goods, Africa offers incredible opportunity.

A recent Bizcommunity article identified a number of key themes within the African marketing savannah:

  1. Africa becoming the new playing field in 2013
  2. More multinationals are moving to Africa
  3. 2013 will see many more mergers, acquisitions and JVs
  4. Companies begin to execute their African strategies through bricks and mortar
  5. Progress in better understanding Africa
  6. Increased African travel and access
  7. Africa enjoys its time in the sun

For the full article, click here.