Africa is strengthening it’s demand for attention from the global village of investors and service providers alike. A growing middle class, increasing access to mobile phones and the internet, as well as a growing demand for branded goods, Africa offers incredible opportunity.
A recent Bizcommunity article identified a number of key themes within the African marketing savannah:
- Africa becoming the new playing field in 2013
- More multinationals are moving to Africa
- 2013 will see many more mergers, acquisitions and JVs
- Companies begin to execute their African strategies through bricks and mortar
- Progress in better understanding Africa
- Increased African travel and access
- Africa enjoys its time in the sun
For the full article, click here.